Organic Listings or Pay Per Click

Google Searches Offer Two Choices

The internet is used for finding just about everything. When you search in Google you typically have two columns of choices to click. On the left hand side is the organic listings and the right side is the sponsored listings. The type of internet marketing a website uses determines where their website is listed.

Organic Listings

The left hand side has a list of websites that fit the criteria of your entered Online marketingsearch words. The position of each site is determined by their organic ranking. “Organic listings” is a term used to describe a search that returns results by indexing pages based on content and keyword relevancy. Listings here can be more relevant to your chosen topic and you have a larger variety of choices.

Sponsored Links or Pay per Click

The right side is reserved for the sponsored links or pay per click (PPC) sites. These websites have paid Google to list their website. They have chosen specific keywords that when searched makes their website pop up. This is basically determined by who paid the most money. They are simply paid advertisements. When a keyword search matches an advertiser’s keyword list their ad appears. Each time you click one of the sites the website owner pays Google.

Quality Content

Whether you choose the organic listings or sponsored links your website query will more than likely result in information than can help you. But remember the organic listing ranking is more likely to result from quality content appropriate to your topic.

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