How Does Universal Search Affect Internet Marketing?

In 2007, all the SEO marketers wanted to know what universal search meant for them.   Could this be the death of SEO for Internet Marketers?  What will this do for organically written articles?  Will you have to rank in the top three rather than the top ten in order to make room for the other forms of media that will be listed on the front page?Universal Search

Almost three years later, universal search is a boon for those that are Internet savvy.  We have learned how to expand our business from a global search to a local search.  Videos and podcasts became a way of life for the average computer user and anyone that was serious about getting their message across. 

What is Universal Search?

You may be wondering what universal search is.  Universal search entails a blended form of performing a search.  When you begin a search, you no longer pull up straight text like in the days past.  You may find results that list images, press releases, videos, local businesses, maps, blogs, audio, and articles all included on the first page of your search.

SEO is Dead…  Or is It?

Along with every change that occurs, you will always find the doomsayers.  Universal search was supposed to be the death of SEO techniques.  However, others might argue that this just gave knowledgeable marketers some extra tools to be noticed. 

The fact is that the Internet will continually evolve with or without you.  Instead of fighting changes, there will always be a way to adapt with the times.  Furthermore, people will always be on the Internet looking for more information from people willing to offer information with value rather than a hard sell.

Some may say that universal search has made things infinitely more difficult.  Those of us that are ready to develop a new range of content, see this as an opportunity to get our message across on several platforms.

SEO that Evolves with the Times

When we utilize all the types of content out there including articles, video, podcasts, press releases, and images, we open the door to a range of mediums that appeal to a larger market.  After all, not everyone’s preferred style of learning is through linguistics.  It is obvious in today’s global community, that visual and auditory play just as large a role in gaining knowledge.

It is essential that we build a consistent message across all of these platforms in order to achieve the maximum amount of benefits available.  Optimize your content using universal search marketing strategies for your product, service, or information to be noticed first.

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  1. […] Original post:  How Does Universal Search Affect Internet Marketing? […]

  2. […] How Does Universal Search Affect Internet Marketing? « Ranking Edge rankingedge.wordpress.com/2009/10/09/how-does-universal-search-affect-internet-marketing – view page – cached In 2007, all the SEO marketers wanted to know what universal search meant for them. Could this be the death of SEO for Internet Marketers? What will this do for organically written articles? Will… (Read more)In 2007, all the SEO marketers wanted to know what universal search meant for them. Could this be the death of SEO for Internet Marketers? What will this do for organically written articles? Will you have to rank in the top three rather than the top ten in order to make room for the other forms of media that will be listed on the front page? (Read less) — From the page […]

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