How Importent is Speling?

As a content based SEO company we reveiw, on a daily basis, all kinds of different content for the internet. Spelling is one of the most important items to be reveiwed.  The English language has so many rules but what is even more confusing are the different ways to spell different sounds.

Long “A” sound day, weigh, date, main, rein, great
Long “E” sound dean, see, be, believe, receive, magazine
Long “I” sound mine, might, rhyme, bayou, align, idol
Long “O” sound no, blow, though, sew, boat, lone, beau
Long “U” sound shoe, grew, through, doom, blue, two, who, brute, fruit

Today we have spelling and grammar checkers in many of are applications on our PCs. But they don’t always catch errors because it may be a word but not the correct word. Always proofread and double check anything that the public will see. A coupel extra minutes can help save your reputation. Its certainly worth you’re while. Your internet marketing campagn will be a step above what other companies work with.

One of my pet peaves that I commonly see is SEO company websites, from countries outside the United States, that do not use proper spelling and grammar. How comfrotable would you be with having them write your content? If the spelling and grammar on there website is not correct, can you imagine how botched up your articals, press releases, or blog posts would be? Your business could quickly loose it’s professional status and loose clients and potential clients.

How many spelling and grammar errors did you catch in this blog post?

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Social Media Revolution

Socialnomics made this great video. Social media is here to stay. More proof that content based SEO plays a huge part in internet marketing. Amazing statistics and very well done.

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Blogs Rank High for Content Based SEO

All types of different  people and businesses are using blogs to create a web presence and conversation. The word “blog” was originated from the term web log. They log people’s actions, reactions, and thoughts. An interesting Blogs content based seoblog creates an on-line community of people interested in similar issues and subjects. Some have thousands and thousands of followers and are a major force in social media.

Blogs Increase Organic Ranking

In todays business world they are a necessity as vast numbers of people search on-line for research and information before buying. Organic ranking for blogs are among the highest because content is updated frequently showing search engines fresh content to crawl. Any high quality internet marketing campaign includes a blog. Content based SEO is crucial to internet marketing and blogs are a big part of that toolbox.

WordPress October Statistics

WordPress, my favorite blog provider, announced their October stats on November 4th. If you have any doubts about blogs being an important and commonly used social media tool these statistics will prove their growth.

  • 467,107 blogs were created.
  • 6,690,017 posts were published.
  • 494,186 new users joined.
  • 7,623,730 file uploads.
  • 4,986 gigabytes of new files.
  • 842 terabytes of content transferred from our datacenters.
  • 9,281,146 comments.
  • 7,856,864 logins.
  • 1,405,459,558 pageviews on WordPress.com, and another 1,474,457,685 on self-hosted blogs (2,879,917,243 total across all WordPress blogs we track).
  • 2,509,895 active blogs and 25,386,866 active posts, where “active” means they got a human visitor.
  • 1,600,608,549 words.

Put a Blog in your Internet Marketing Toolbox

These statistics prove that blogs have emerged as one of the best marketing tools the web provides. Blogs are easy to create and convenient to use. They give internet marketers an opportunity to promote their business in a web friendly atmosphere, appearing accessible and friendly. Not only can businesses get their word out but blog comments allow for followers reactions and input. What a great way for a business to keep on top of their clients, and potential clients wants and needs.

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Real Estate Brokers: SEO Sells

Real Estate Brokers, now more than ever, need to raise the bar on their marketing efforts. Content based SEO (search engine optimization) is taking the forefront with internet marketing strategies. Traditional efforts of advertising are just not doing the trick anymore. The Yellow Pages, newspaper advertising, and print publications are not producing satisfactory results. Internet marketing has become a crucial and essential tool for real estate brokers.

Listing Ads: Look Beyond for Real Results

Real estate brokers are at the top of the list for using internet marketing. Most brokers have their listings on line and hope that someone sees them and responds. This is only the tip of the iceberg. Slapping some listings on a website and hoping someone sees them is not enReal Estate for Saleough. Authority needs to be shown. What makes you different than the other thousands of real estate brokers? Let the world wide web know that you have knowledge about the industry above and beyond the average. Savvy brokers are using content based internet marketing to increase website traffic, leads, and sales.

Content Based SEO to Increase Awareness

Content based internet marketing is a proven, legitimate and ethical way to increase targeted website traffic. It is an efficient and cost-effective way to find new and loyal clients. Content in the form of articles, web 2.0 pages and social media are excellent tools for brokers. Not only does this create backlinks to the website but it increases the website’s organic ranking.

Real Estate Blogs

Every broker should have a blog. Sounds easy enough but it doesn’t stop at just having a blog. Continual posting everyday or at least several times a week is mandatory. The broker becomes the authority and go-to source for real estate information. While you are building trust with your followers you are also finding targeted leads looking for real estate services. The links in the blog will point to the Broker or Agent website’s home page and deeper links into specific site pages.

Internet Marketing: Brand Recognition and Trust

Internet marketing in the form of smart, informative content for real estate brokers and agents will build  brand recognition, gain trust, and turn leads into prospects and prospects into sales. Getting a step above the competition in the tight real estate market is essential to success. Get the word out, not just about your listings, but about your authority.

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Outsourcing: A United States Dilemma

America has outsourced work to foreign companies for many years now. This trend has grown significantly since the 1990s. Businesses looking for ways to save overhead and production costs jumped on the foreign bandwagon in a big way. This trend has not come without problems and intense criticism. Outsourcing to other countries eliminates the lack of a deep understanding, by Americans, of the local market of the customer.

Customer Service Complaints

How many times have you called a customer service line and not been able to understand the person you are speaking with? It’s a common and frustrating problem. Many businesses have outsourced their call centers to other countries. Often times issues are not resolved because of the language barrier. Therefore a second problem and complaint was created and the original never resolved. Communication with consumers is a major problem. 

Writers: Mistakes with Outsourcing

In the content based internet marketing world some companies are choosing to use writers from other countries. Pricing is considerably less but so is the quality. The cultural differences definitely affect the finished products and subpar material is created. Colloquialisms are not understood and writing becomes sometimes wordy and difficult to comprehend. Other common mistakes are improper use of pronouns and adverbs. We have heard about problems with plagiarism and refusal to edit work and take negative feedback.

Bringing Back Jobs to the U.S.

As complaints mount some large companies are feeling the pinch and bringing back their jobs to the United States. In recent years companies like Dell and Citigroup have seen the light and lessened or eliminated their outsourcing. The realization that customer service is about relationships may just be a turning point for the many U.S. citizens in need of work.

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Top Reasons to have a Blog

Key Ingredient for Search Engine Optimization.

Blogs are rich in text, full of links and frequently updated. Search engines love them. More and more businesses have them and enjoy the benefits they provide. They have become an internet marketing dream to increase organic ranking.Content Based SEO

Simple Method to let Keywords bring you Traffic

Blog posts are like conversations with the world wide web. Naturally flowing keywords placed within posts are a great way for search engines to locate you. Better yet, if your blog’s domain name contains your most important keyword, search engines will jump on your site even faster.

Headers Lead the Way

Most blogging software conveniently offers the opportunity to insert headers. The H1 and H2 tags are there to optimize your blog so be sure to use them. Make sure your most valuable keywords are in those headers too.

Links, Links, and more Links

One of a blogs most important duties is to drive traffic to your website. Make sure your posts include links to your site. A great way to do this is with your anchor text containing your keywords. Don’t think that your home page is the only page to link. Dig down into your website and link to those other pages too. 

Links pointing to your blog and blog posts are essential to building your page rank. Search engines look for these. Commenting on other blogs is a way to get some links to your blog.

Content Specifically for your Target Market

When posting to your blog write as if you are talking to a potential client because that is exactly your goal. By the time they are finished reading your fabulous post they will want more and will likely turn from a lead to a prospect to a client.

Posting daily or at least a few time a week is mandatory in the blogging world. Don’t let writer’s block stop you. Sometimes the simplest thoughts can turn into a lengthy blog post. Oh, and don’t forget to put your secondary keywords in the body of your post.

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The FTC Ruling for Blogger Disclosures and Testimonials

Okay, before we get started on the latest FTC ruling for blogger disclosures and testimonials, I must offer my own disclosure here.  In no way am I a lawyer or advisor of law.  I’m just an online content writer that has been through the ever-evolving Wild West of Internet marketing for years. 

Did you know that five years of Internet Marketing is actually like 25 years in the real world?  Things just change so much within this form of technology that if you are serious about any sort of business opportunity, you have to know how to advertise online.  If you think that the rules will remain static, you’re dreaming. 

 The New FTC Ruling is Here to Help You

We’ve only started to harness this superhighway of information.  The recent federal trade commissionFTC ruling is here to set boundaries.  If you are a white hat marketer (heck, even a grey hat marketer), don’t worry because they’re on your side. 

You probably aren’t going to end up breaking any major laws, at least not when it comes to the guidance for online advertising that the Federal Trade Commission released on October 5, 2009.  If you want to make absolutely sure, you might just want to go straight to the source and look over this 80-page document yourself.

 Crackdown on Fake Blogs, Testimonials, and Reviews

Have you ever read one of those blogs that you can just tell is a fake personality made up to sell you the latest weight-loss product or health food supplement?  They are claiming that they lost over 900 pounds by sipping on some special concoction that tastes like the butt of a bear.

Well, now these bloggers need to offer a disclosure at the end stating that they are receiving a free product from the company selling it. 

The same goes for reviews.  This should come as no surprise because The Big G already took matters into their own hands a couple months ago and started shutting down false review sites created by the vendor of their own products or services.  Seems fair to me.

If you have a stellar testimonial on your product, you must follow it up with one of those disclosures like, “Results not typical…”

If you are an Internet Marketer, just keep your nose clean.  Provide information with value in your blogs, article directories, and other social media.  Then, you should have no problem gaining the trust of your prospects, the customer, or the FTC for that matter!

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