Does Flash Affect SEO?

Flash may be Visually Appealing but it is not an SEO Match

When you build your website you want it to be as attractive as possible. Your web designer, or yourself, may think that adding Flash will give it that extra punch that will bring admirers and traffic in droves to your site. While adding some Flash can make a web page more appealing;  too much of it can be a bad thing. 

Search Engines Love TextContent Based SEO

They crawl around scavenging for keywords, headings and relevant content. If your website is built entirely in Flash you face some enormous obstacles. Your search engine optimization will be a nightmare. Your text must also be available in the html code to benefit from any SEO.

Relevant content in a website is one of the most vital criteria for SEO. Search engines primarily read HTML text. They review this content and look for flowing content with keywords and headings. Text displayed in graphic form, including Flash, can only have a damaging effec t on SEO end results.

Flash, Keywords, and Search Engines: an unlikely Match

From an SEO perspective, if your site is entirely Flash, you only have one potential entry page, that being your main URL. Not only will search engines not notice your home page but all your other site pages, that could have organic ranking with search engines, are missed out when a search engine crawls your site. All your keyword research is most likely for naught.

While it is possible to create a website with Flash that meets the search engine optimization requirements, the process is tedious, complicated, long, and expensive. Even with that said, the site may never achieve its full capability for SEO. The challenges are many and in the long run, it is probably not worth it.

Flash can Work in Moderation

Don’t get me wrong, a site with Flash can be very visually appealing, but if you don’t get the traffic you would like you can more than likely blame the Flash.

So, what is Flash good for? A well rounded site with html and banners or ads in Flash will provide the necessary information for search engine crawlers and some nice aesthetic features. Content based SEO is the most solid of internet marketing plans. Whatever you do include some great content, with flowing keywords and headings so you will be recognized.

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Top Reasons to have a Blog

Key Ingredient for Search Engine Optimization.

Blogs are rich in text, full of links and frequently updated. Search engines love them. More and more businesses have them and enjoy the benefits they provide. They have become an internet marketing dream to increase organic ranking.Content Based SEO

Simple Method to let Keywords bring you Traffic

Blog posts are like conversations with the world wide web. Naturally flowing keywords placed within posts are a great way for search engines to locate you. Better yet, if your blog’s domain name contains your most important keyword, search engines will jump on your site even faster.

Headers Lead the Way

Most blogging software conveniently offers the opportunity to insert headers. The H1 and H2 tags are there to optimize your blog so be sure to use them. Make sure your most valuable keywords are in those headers too.

Links, Links, and more Links

One of a blogs most important duties is to drive traffic to your website. Make sure your posts include links to your site. A great way to do this is with your anchor text containing your keywords. Don’t think that your home page is the only page to link. Dig down into your website and link to those other pages too. 

Links pointing to your blog and blog posts are essential to building your page rank. Search engines look for these. Commenting on other blogs is a way to get some links to your blog.

Content Specifically for your Target Market

When posting to your blog write as if you are talking to a potential client because that is exactly your goal. By the time they are finished reading your fabulous post they will want more and will likely turn from a lead to a prospect to a client.

Posting daily or at least a few time a week is mandatory in the blogging world. Don’t let writer’s block stop you. Sometimes the simplest thoughts can turn into a lengthy blog post. Oh, and don’t forget to put your secondary keywords in the body of your post.

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Online Marketing: No more Yellow Pages

Websites Take Over Yellow Pages

Everyday we do more and more on the web. We pay our bills, check our bank account, read email, and research for answers to our questions. Remember when the new Yellow Pages delivered at our door was a big deal? It’s a thing of the past. I take my paper phone books directly from my front door to the trash can. Why lug around a giant book when with a click of my mouse I can find any business out there worth its salt. Online marketing has taken over.

Increase Sales and Awareness of Your BusinessOnline Marketing Campaigns Close Deals

Businesses are straying from printed advertising and launching internet marketing campaigns that are more likely to increase sales and awareness of their business. Millions of dollars are being spent on pay per click campaigns and Google is loving it.  When you do a Google search, and see all the businesses listed on the right, think dollar signs. Advertisers pay a fortune to be listed there.

Organic Ranking Rules the Internet

Organic ranking (the left side listings when you do a Google search) is the most valuable place your website can be. It is where most searchers go to find what they are looking for online. Among other things, search engines look for how many links your website has linking back to it and decide where to put something in the results. Other methods, that search engines like Google use, are top secret and kept in a vault with the combination only known to the internet fairies. Seriously, Google changes so often no one can keep up with them.

Marketing Your Business

SEO (search engine optimization) plays a critical role for businesses. The internet has changed our way of living and the way a business advertises. Don’t let your business get forgotten and discarded like the phone books.

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Content Based SEO

Content based search engine optimization.