Social Media Revolution

Socialnomics made this great video. Social media is here to stay. More proof that content based SEO plays a huge part in internet marketing. Amazing statistics and very well done.

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Blogs Rank High for Content Based SEO

All types of different  people and businesses are using blogs to create a web presence and conversation. The word “blog” was originated from the term web log. They log people’s actions, reactions, and thoughts. An interesting Blogs content based seoblog creates an on-line community of people interested in similar issues and subjects. Some have thousands and thousands of followers and are a major force in social media.

Blogs Increase Organic Ranking

In todays business world they are a necessity as vast numbers of people search on-line for research and information before buying. Organic ranking for blogs are among the highest because content is updated frequently showing search engines fresh content to crawl. Any high quality internet marketing campaign includes a blog. Content based SEO is crucial to internet marketing and blogs are a big part of that toolbox.

WordPress October Statistics

WordPress, my favorite blog provider, announced their October stats on November 4th. If you have any doubts about blogs being an important and commonly used social media tool these statistics will prove their growth.

  • 467,107 blogs were created.
  • 6,690,017 posts were published.
  • 494,186 new users joined.
  • 7,623,730 file uploads.
  • 4,986 gigabytes of new files.
  • 842 terabytes of content transferred from our datacenters.
  • 9,281,146 comments.
  • 7,856,864 logins.
  • 1,405,459,558 pageviews on WordPress.com, and another 1,474,457,685 on self-hosted blogs (2,879,917,243 total across all WordPress blogs we track).
  • 2,509,895 active blogs and 25,386,866 active posts, where “active” means they got a human visitor.
  • 1,600,608,549 words.

Put a Blog in your Internet Marketing Toolbox

These statistics prove that blogs have emerged as one of the best marketing tools the web provides. Blogs are easy to create and convenient to use. They give internet marketers an opportunity to promote their business in a web friendly atmosphere, appearing accessible and friendly. Not only can businesses get their word out but blog comments allow for followers reactions and input. What a great way for a business to keep on top of their clients, and potential clients wants and needs.

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Marketing on the Internet: Moms in Business

Today was my first conference call with the National Association of Moms in Business. It is the leading national association for entrepreneurial, executive, and CEO Moms. Started in 2003 they provide a voice, Social Media for Momsempowerment, education, and relationship building for moms in business.

The topic of todays conference call was “Marketing on the Internet: Getting the Results You Want.” Gina Robison-Billups, the founder of the association was the guest speaker. Her insights into social media marketing were both informative and enlightening. Her comparison of social media being a networking cocktail party was right on target.  Following are some of the topics covered today:

Social Media to Help your Business

  • Articles: three to five articles a month posted on your website
  • Press Releases
  • Profiles should include a 30 second elevator speech
  • Have a website: it’s surprising how many businesses still do not have a business to link to and refer clients
  • Something to give: advice, support, connections, Membership to Moms in Business, etc.
  • Facebook page
  • Twitter account
  • Linked In
  • Public profiles
  • Forums and discussions

This tool kit covers the basics of social media. I was so excited about the topic of the conference call I could hardly stand it. I muted myself for the meat of the presentation but could not help myself afterward and simply had to participate and expound a little on what you can do with social media.

Articles

We love articles! What a great tool to show authority and expertise. The more articles the better. Posting to article submission sites in many cases is free and an easy way to get your word out and create inlinks to your website. Articles are a key ingredient in content based SEO. Google loves them too and looks at them like votes of confidence.

Websites and Blogs

For those in business that do not have a website at least start a blog. They are free, easy, and if updated as they should provide new and exciting content for followers.  Bookmarking, linking, and pinging can bring more followers and more eyes to your business. Search engines, like Google, see all this behind the scenes work and use it to raise organic ranking.

Facebook

Facebook has grown exponentially in the last year. According to Mashable, the Social Media Guide, they grew from 100 million to 200 million users in less than eight months. If it were a country, it would be bigger than Brazil. How’s that for growth? A Facebook page for a business can gain a high search engine ranking in very little time. Oh, and need I mention?…Google loves them.

Thanks to Gina Robison-Billups

I would like to give a special thanks to Gina for having this conference call and letting the members of the National Association of Moms in Business know the importance of social media. As a new member I intend to become more involved and participate in more of their networking and events.

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FTC Endorsement Guides: What does it mean for Bloggers?

Bloggers want Answers to how the FTC Guides Affect Them

Internet marketers, social media buffs, and everyday bloggers want answers.  Concern over the new FTC rules has them wondering if their content based SEO strategies need to change.

Instead of going through a long and detailed explanation let’s go right to the horse’s mouth and see what Mary Engle, Associate Director – Bureau of Consumer Protection, has to say. “What do the Endorsement Guides mean for bloggers?” http://www.ftc.gov/multimedia/video/business/endorsement-guides/endorse_mary-q3.shtm

Writing Ideas

One of the questions that I get asked most frequently regarding content based SEO is, “how can I think of more things to write about?” As blogs and social media become more popular it is a valid question. Sometimes writer’s block sets in and there seems no way out of it. Organic ranking depends heavily on written material so let’s get rid of that block.

Writing is like Having a Conversation

During your day you most certainly had conversations with someone Writing Ideassomewhere. If you hibernated all day and spoke to no one you were more than likely at least on your computer and sent or read some emails. Use these communications as tools for writing ideas.

Think about who you talked to and what your conversation was about. If your business is selling widgets, did you talk to someone about your new and improved widget? Did you tell someone about the new colors of your widgets or how one of your clients used a widget to promote their business? Write about it. It’s amazing how you can take one little, seemingly insignificant subject, and turn it into 400 words of content.

Top Ten Lists

A popular topic for writing are the top ten lists. Coming up with a top ten list is easier than you think. As a matter of fact, it does not need to be top ten, even a top three, five, or whatever your number is, will work.  Each list entry can have a brief description and before you know it you have your new written content.

Here’s my top ten list of top ten list possibilities!

  1. Top ten reasons to use a widget
  2. Top ten colors of widgets
  3. Top ten mistakes a widget user makes
  4. Top ten links about widgets
  5. Top ten widget testimonials
  6. Top ten books about widgets
  7. Top ten widget users
  8. Top ten quotes about widgets
  9. Top ten places to use a widget
  10. Top ten most popular widgets

Have a Sense of Humor

Writing does not always have to be serious. You may engage more readers and traffic if you write with a sense of humor. What did you laugh about today? Create an article about it and let your readers enjoy your experience. Sarcasm is not always a bad thing, and used with taste your readers will smile while perusing your content. In today’s day and age a smile is worth a thousand words! It just may bring your readers back for more.

Writer’s Block be Gone

Take a few of these ideas and expand on them. Don’t forget your keywords and headings and start writing. Before you know it your next article, blog post, or web 2.0 page is done, complete, and out on the world wide web.

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New and Improved Website

Ranking Edge Launches new Website

New colors, new logo, new branding.

The redesigned website at www.rankingedge.com includes updated information, more pages, and drop-down menus.

Headquartered in Las Vegas, NV, Ranking Edge provides content based search engine optimization for all types of websites.

Our experienced, and talented writers provide top-notch content for blogs, press releases, article submission, social media, and web 2.0 pages. Our technical team handles keyword research with a flair for finding just the right keywords and even lowering the cost and raising the results from pay-per-click adds.